There are many sad stories of students, burning to carry out an experimental project, who end up with a completely unanalysable mishmash of data. They wanted to get on with it and thought that they could leave thoughts of analysis until after the experiment. They were wrong. Statistical analysis and experimental design must be considered together…
Using statistics is no insurance against producing rubbish. Badly used, misapplied statistics simply allow one to produce quantitative rubbish rather than qualitative rubbish.
– Colin Robson (Experiment, Design and Statistics in Psychology)