“Success” is not our goal; we’re not here to win a race, we are here to win freedom. I didn’t write GCC with the idea of making a “better” C compiler. I wrote it so there would be a freedom-respecting C compiler, and while I was at it, I did the best job I knew how. We didn’t develop GNU to have a “better” operating system than Unix; we developed it so we could have a freedom-respecting operating system. It’s the same today.
We have to distinguish the unexpected malware such as viruses from the expected malware such as Windows or Mac OS or Flash Player and so on, which are also malware; they have features that hurt the user but users know what they are installing.